MOCA / CADILLAC

MOCA / Cadillac

“Art in the Streets” –  an innovative collaboration with the Museum of Contemporary Art, Los Angeles (MOCA), was an extension of the museum’s wildly popular exhibition tracing the evolution of graffiti and street art.

The partnership with Cadillac resulted in the installation of three public murals by renowned artists Retna, Kenny Scharf, and Shepard Fairey on the exterior walls of the new West Hollywood Library in Los Angeles, California. As for Cadillac, it was an extraordinary opportunity to bring to life its core ideologies: bold creativity that surpasses all conceivable expectation, the recognition of great risks as opportunities, and a daring ingenuity that breaks down all boundaries. Photographed by David LaChapelle, the murals were captured in all their vibrancy and displayed within the pages of Vanity Fair.